RACHEL WING SWANSON

Brand Marketing

Strategy strikes the spark for thoughtful inspiration to ignite

I don’t just bury my head in the research-sand. Well, I can do that too. I dig deep to find the place of differentiation. It is there, within that undiscovered place that I strike a spark and ignite inspiration.

Whether reimagining and dusting off legacy brands, launching new brands and products, or deploying a totally new marketing campaign, I have the proven track record, forward-facing vision and deep insights to get brands there, change and motivate consumer behaviors and propel brands forward.

I bring extensive knowledge in developing and delivering cut-through marketing and consumer-focused strategies and programs that resonate with consumers, create value for brands, and surpass business goals.

Skilled in the development of brand strategy, creation of advertising and communication campaigns, and brand event activations, my consumer brand chops and hand-on experience span verticals from major retail (high-end to off-price), alcohol/spirits, CPG, apparel, telecommunications, quick service restaurants/fast casual, home improvement, travel & tourism, financial/banking, higher education, to professional services.

BRAND STRATEGY

It’s more than what meets the eye, more than words on a page, and more than a slew of words framed on the wall of your building. It’s your ethos, the beating heart of your brand. I dig into the consumer, category, and competitive landscape to find untapped opportunities for brands.

INTEGRATED MARKETING

It’s not planning to plan. It’s new, thoughtful and creative ways to communicate your brand strategy to your audience through earned, owned and paid media channels. From business goals and objectives, to pairing them with just the right marketing channel.

WHITESPACE MAPPING

Things exist because they are found and given a name. I thrive on finding what’s never been found, never been thought of. Going through the exercise of mapping your brand and your competitors to the key messaging and positioning within your brand’s category is the only way to find a brand’s truly ownable, white, space.